Monday, October 14, 2019
10:00 AM - 7:00 PM
10:00 AM - 7:00 PM
2:00 PM - 4:00 PM
2:00 PM - 4:00 PM
Hosted by:
In this Data & Analytics Share Group meeting attendees will explore:
  • Keys to personalization and optimizing your customer experience
  • Omnichannel and digital commerce (B2B, B2C, and B2B2C)
  • Discussion on best practices and how not to cannibalize your existing channels 
  • NextGen Digital Emerging Technologies
    • Discussion on key components and thriving for the right balance between those that are technology focused vs business focused
  • What’s on your mind?
    • Attendees should come prepared with a topic of interest to discuss with the group. *Topics will be discussed as time allows.
For consumer goods and retailer professionals only.
2:00 PM - 4:00 PM
Hosted by:
In this Revenue Growth Management Share Group meeting, we will review the pillars of RGM and how we can leverage TPM solutions as an entry point for RGM. Share Group members will also be structured into groups to resolve a real-life case study. Join us to learn about challenges and key IT, organizational and process enablers to establish business practices focused on sustainable top-line growth.  
 
Agenda:

Welcome Remarks and Objectives

State of the Industry

Laying the Foundation for RGM: Key pillars and Enablers for Capability Building

Panel Discussion: Aligning Pricing, Sales and Marketing to Achieve Commercial Excellence

Exercise/Roundtable

Conclusion/Next Steps

 
For consumer goods and retailer professionals only.
4:15 PM - 5:45 PM
4:15 PM - 5:45 PM

Technology is often the primary driver of success in an age when retailer demand and consumer behavior is changing faster than ever before. And the pace of technology is moving just as fast, making it hard for consumer goods companies to stay ahead of trends in either area. For the second year, CGT is joining forces with i2i Labs to present this showcase of emerging technologies from 10 startup service providers for attendees to experience and evaluate up close. Attendees will be able to vote on the tools they think have the greatest potential to improve their sales and marketing practices; participants will be entered into a drawing for a $500 gift card.

6:00 PM - 7:00 PM
6:00 PM - 7:00 PM
Tuesday, October 15, 2019
7:25 AM - 6:00 PM
7:25 AM - 6:00 PM
7:30 AM - 8:20 AM
7:30 AM - 8:20 AM
8:20 AM - 8:30 AM
8:20 AM - 8:30 AM
8:30 AM - 9:15 AM
8:30 AM - 9:15 AM

Walgreens: Partnering to Drive Change and Transform the Customer Retail Experience

Walgreens is digitalizing, modernizing and innovating for the future through a combination of new omnichannel experiences and the latest technology. During this session, Farris will discuss how partnerships with leading technology companies such as Microsoft and Verily, as well as collaborations with other key partners such as Birchbox, FedEx, Kroger and LabCorp, are driving the development of groundbreaking services and solutions and transforming the customer retail experience.

9:20 AM - 9:25 AM
9:20 AM - 9:25 AM
9:25 AM - 9:55 AM
9:25 AM - 9:55 AM

Founded in 2015, NomNomNow home delivers meals for dogs and cats made with fresh, restaurant-quality ingredients that are tailored to meet the specific nutrition needs of each petNate Phillips, co-founder and CEO, will describe how the company went from a side project operated out of a San Francisco studio to a national, vertically integrated pet health companyHe will talk about how his family's struggles with finding appropriate dog food in 2014 led to a wholesale rethinking of what pet nutrition means in today's digital age.

10:00 AM - 10:30 AM
10:00 AM - 10:30 AM

The obstacles to driving real transformative innovation are often created more by a companys culture and structure than they are by any lack of technology capabilities. And even the most advanced tools for retailer collaboration and consumer engagement are worthless if the organization isnt prepared to fully implement and embrace them. Trent Carrender of i2i Labs, the technology commercializer that staged yesterdays Tip of the Spear Technology showcase, will examine the primary roadblocks companies face as they seek to develop the quickness, decisiveness, and willingness to take risks they need to become true agents of innovation

10:40 AM - 11:10 AM
10:40 AM - 11:10 AM
11:05 AM - 11:45 AM
11:05 AM - 11:45 AM

CGT/Path to Purchase IQs 14th annual Sales & Marketing Report (to be published in October) examined the various tools that consumer goods companies are implementing inside and outside their organizations to build better relationships with retailer partners and stronger bonds with consumers. Using the report as a starting point, a panel of industry thought leaders will offer their perspectives on the key technologies that are driving success in todays omnichannel marketplace.

11:45 AM - 12:25 PM
11:45 AM - 12:25 PM
Hosted By:
11:45 AM - 12:25 PM
Hosted by:
12:25 PM - 1:35 PM
12:25 PM - 1:35 PM
12:25 PM - 1:35 PM
1:40 PM - 2:10 PM
1:40 PM - 2:10 PM

Mars Incorporated has undertaken a digital transformation designed to equip its associates with thedigital armorthey need to move 100 times faster, allowing them to work more efficiently, avoid technical risks and pursue new growth opportunities. In this fast-paced session, DadlaniPath to Purchase IQ’s 2019 CIO of the Year honoree — will outline the steps the company has undertaken to reposition itself as a fast-moving consumer goods organization focused on effectively solving the changing needs of consumers and retail customers.

2:15 PM - 3:45 PM
2:15 PM - 3:45 PM
2:30 PM - 4:00 PM
2:30 PM - 4:00 PM

- An interactive approach to creating new relationships with peers & solution providers to uncover personal insights into how to use disruption to your advantage. 

- We will facilitate four topical introductions and then enable you to continue the conversation beyond CGSM with our new CGSM chat tool. 

- Designed to help you succeed in an increasingly complex marketplace, expand your personal contacts and explore best practices.

4:05 PM - 4:45 PM
4:05 PM - 4:45 PM

Hosted by:

 

The 2019/2020 trading period is set to usher in a host of dynamic shifts in retail. Major retail trading partners will transform old business models, invest in new routes to the consumer, and develop dynamic partnerships with 3rd party platforms, service providers and logistics partners. In this session, Brian will signpost the changes in the game and the enablers of change facing retailers and brands alike. Space, speed, technology and services will be the key battlegrounds.

 

 

4:05 PM - 4:45 PM
Hosted by:
 
4:50 PM - 5:10 PM
4:50 PM - 5:10 PM
  • Presentation of CIO of the Year Award
  • CMO of the Year Award Announcement
5:10 PM - 5:15 PM
5:10 PM - 5:15 PM
6:00 PM - 8:00 PM
6:00 PM - 8:00 PM
Wednesday, October 16, 2019
7:25 AM - 12:00 PM
7:25 AM - 12:00 PM
7:30 AM - 8:15 AM
7:30 AM - 8:15 AM
8:15 AM - 8:20 AM
8:15 AM - 8:20 AM
8:20 AM - 9:05 AM
8:20 AM - 9:05 AM

How do you see the future? While many companies struggle to react to the ever-changing business landscape, successful ones know that tomorrow will look nothing like today, and they embrace the emerging technologies that are available to them. Shelly Palmer, CEO of The Palmer Group, will discuss how to leverage emerging technologies such as machine learning, 5G, AI, open-source software, best-in-class marketing technology (martech), and associated data science technologies to help you prepare for tomorrow and be ready for whatever comes next.

-- Learn how to turn data into action.
-- Become an expert in AI to work smarter and more efficiently.

-- Understand how to leverage major tech trends (that are changing everything) to stay ahead of the competition. 

9:10 AM - 9:40 AM
9:10 AM - 9:40 AM
Proclaiming “data is our superpower,” Glamsquad CEO Amy Shecter will take us through the brand’s growth trajectory and show how the use of these insights has enabled Glamsquad to become a platform of “connected beauty” built on next-gen omnichannel technology and human-to-human connection. Having long used data to match its beauty pros with clients, today the brand is using data and feedback from more than 700,000 beauty appointments as inputs on its journey to developing its own line of self-branded product.
9:45 AM - 10:15 AM
9:45 AM - 10:15 AM
10:20 AM - 10:50 AM
10:20 AM - 10:50 AM
Clinical skin care and digital native brand Urban Skin Rx exclusively caters to multicultural and melanin-rich skin types and tones, with a focus on Millennial women. CEO and Founder Rachel Roff, who also founded Urban Skin Solutions Medspa, one of the country’s first medical spas for ethnic and darker skin tones, joins Path to Purchase Institute editor-in-chief Peter Breen for a one-on-one discussion about the brand’s journey. From the original Medspa, to being an online-only brand, to now being available in retail at CVS/pharmacy, Target and Ulta, Roff will share how her vision and strategy for the brand have grown, how these changes have affected the company, and what comes next.   
10:50 AM - 11:10 AM
10:50 AM - 11:10 AM
11:10 AM - 11:40 AM
11:10 AM - 11:40 AM

Using machine learning to make personalized hair care accessible, Prose sells custom-formulated hair products catering to specific needs and goals, even taking into account local pollution/humidity levels and water quality. Arnaud Plas will explain how he and his co-founders launched the business using a data-driven, ingredient-centric model to solve for consumer pain points that he identified while working at traditional consumer goods companies Procter & Gamble and LOreal.

11:45 AM - 12:15 PM
11:45 AM - 12:15 PM

The San Francisco-based lingerie company launched in 2012 to solve one of womens most misunderstood tasks: finding the correct bra size. With help from lingerie designer Nikki Dekker and an algorithmicfit quiz,” True & Co. recommends bras based on the individuals body and preferences. Co-founder and CEO Michelle Lam will explain how True&Co.'s focus on personalization and customer data has made it “the Netflix of bras" for more than 7 million women and attracted the attention of traditional apparel maker PVH Corp

12:15 PM - 12:25 PM
12:15 PM - 12:25 PM
1:00 PM - 7:00 PM
1:00 PM - 7:00 PM

The CGT League of Leaders is an exclusive gathering of influential executives in the consumer goods industry who are committed to fostering best practices for the strategic use of technology to drive meaningful business growth. Members include executives from PepsiCo, Georgia-Pacific, Kimberly-Clark, Wakefern Food, SAP, SAS and PwC. The group will be meeting at the conclusion of this year's CGSM to examine how the business strategies presented and discussed during the conference might be applied in their own organizations, what other changes companies should be considering, and what key initiatives the League should undertake to help drive the industry forward.

League members can register here.

 
To inquire about attending, Consumer Goods Brands contact [email protected] 
For solution/service providers, an additional membership is required to attend beyond the CGSM sponsorship. Please contact  [email protected].  

 

The event will conclude with dinner at Fenway Park, including a tour of the legendary baseball stadium.