Clinical skin care and digital native brand Urban Skin Rx exclusively caters to multicultural and melanin-rich skin types and tones, with a focus on Millennial women. CEO and Founder Rachel Roff, who also founded Urban Skin Solutions Medspa, one of the country’s first medical spas for ethnic and darker skin tones, joins Path to Purchase Institute editor-in-chief Peter Breen for a one-on-one discussion about the brand’s journey. From the original Medspa, to being an online-only brand, to now being available in retail at CVS/pharmacy, Target and Ulta, Roff will share how her vision and strategy for the brand have grown, how these changes have affected the company, and what comes next.