Bringing together disjointed teams is a major undertaking, especially during a pandemic. Mix in mergers and acquisitions and you have another level of complexity that can create a siloed approach to sales and marketing. In this session, we will hear from the frontlines of convenience stores as Yesway’s CMO Derek Gaskins shares how he has brought his passion of data, analytics and loyalty programs to the organization. He will explore how integrating people, process and technology has allowed Yesway to scale at breakneck speed. The Yesway team is laser-focused on the consumer, collaborating with supplier partners, and breaking down sales and marketing silos to build the nimble organization of the future. Learn how they maximized their marketing efforts in the age of disruption.