E-commerce has taken on a new sense of urgency in 2020 as brands turn to DTC to get products into consumers hands quickly and seamlessly. But e-commerce success is easier said than done, companies must build a collaborative team that is able to maximize growth as commerce blurs the distinction between brands, retailers, media and advertising. This panel discussion will explore the talent, technology and organizational structure necessary to win in digital and provide a behind the scenes look on how to develop an e-commerce strategy that produces results.