Consumer products companies can no longer rely on the strength of their brand alone. In order to connect with modern consumers and build customer loyalty, they need to deliver the right products at the right place and time. Whirlpool, one of the world’s largest household appliance manufacturers, will share how they create the perfect store with intelligent sales tools that turn its sales reps into trusted advisors. Mauro Gaeta and Simon Dechent will discuss market trends in the consumer products industry go-to-market in traditional and modern trade; challenges Whirlpool faces in today’s retail environment; and the benefits seen, including increased sales rep productivity and improved store performance. Join us to learn about best and next practices to achieve a perfect store vision.