Getting closer to the consumer has never been more important. This session brings trends, insights and a handy DTC playbook that shares how DTC digital natives behave differently. It will explore why understanding evolving un-met needs and real-time, hyper-personalized trust-based engagement is a must for consumer product brands; why DTC commerce platforms need to have a low total cost of ownership; how smart innovations for remote selling matter; and how to fulfill to the last mile successfully while offering consumers an A+ experience.Getting closer to the consumer has never been more important. This session brings trends, insights and a handy DTC playbook that shares how DTC digital natives behave differently. It will explore why understanding evolving un-met needs and real-time, hyper-personalized trust-based engagement is a must for consumer product brands; why DTC commerce platforms need to have a low total cost of ownership; how smart innovations for remote selling matter; and how to fulfill to the last mile successfully while offering consumers an A+ experience.