In this session led by UpClear, the RGM Share Group will review the CPG RGM framework and its continuum. We will then dive specifically into Integrated business planning and consensus forecast and explore organizational maturity. It is at this stage in the promotion planning lifecycle when alignment from sales, finance, and supply chain are most critical, as they drive commercial plans. Participants in the Shared Group will assess their organization maturity on that journey, and outline next steps on their roadmap.