The DTC landscape has been completely transformed with channel shifts, buyer behavior changes, evolving un-met consumer needs, digital customer acquisition and engagement, and the emergence of new challengers. What are the drivers, inhibitors, enablers and measures of success that enable a DTC business to expand and enhance? This interactive Mural workshop brings together practitioners and peers and dives deep into the evolving DTC landscape. Explore why DTC is relevant, why engaging with it could drive breakthrough business outcomes and ensure a positive customer experience, and how to define and measure DTC success. In addition, workshop participants will identify and explore DTC barriers, including customer acquisition, capturing first-party data, and subscription churn and how to overcome them.