Chopra joined e.l.f in January 2016 and brings over 20 years of Technology experience from private equity and retail companies. She is the Chief Digital Officer for e.l.f. Beauty and is responsible for digital transformation in her current role, including eCommerce, engineering, data ecosystem, enterprise applications, security, and consumer technologies. She is actively involved with leading e.l.f. Beauty's digital efforts to grow our digital footprint across the globe. She joined e.l.f from the James Irvine Foundation, where she defined and led a highly successful technology strategy for an investment portfolio. There she focused on the technology roadmap for enterprise applications, cloud transformation, and building relationships with top silicon valley brands to start new partnerships. Before that, she served as VP of Technology for Charming Charlie, a specialty retailer that grew from 17 to 120 stores nationally. She enjoys volunteering at non-profits by building their technical capacity and is a member of Silicon Valley CIO/CTO groups as a thought leader. She was recognized as a 2020 visionary executive by CGT and has joined the board of CISE (Consortium of Information Systems Executive) of Silicon Valley. Digital Innovation and transformation is her passion, along with mentoring girls in technology.