At Aforza, we understand your challenges
Click on the roles below to see how we can help
One Connected Solution for All
Aforza has you covered across every route to market
Aforza is for All Roles
Whether you’re a Trade Planner, Key Account Manager, Field Sales, Merchandiser, Delivery Driver or even a Retail Customer, Aforza has you covered.
Aforza is for All Markets
Global markets need affordable solutions everywhere. We have customers deployed in more than 40 countries with billions of dollars of business executed on the platform.
Aforza is for All Channels
We have you covered everywhere: whether at HQ, in the field, offline, Telesales or B2B. Aforza is one complete solution built for the Consumer Products industry.
Aforza is for All Categories
Aforza is trusted by leading breweries, food & beverage manufacturers, personal care & consumer healthcare companies and major distributors.
Secure & Scalable for All Enterprises
We are built on the shoulders of cloud computing giants Salesforce and Google Cloud. This allows us to scale fast and deliver continuous innovation with 3 releases a year.
Real Business Impact
Empowering your commercial teams to make a bigger impact on the business
%
increase in average order value
A leading global brewery saw a significant increase in their average basket size with Aforza’s AI-powered up & cross sell recommendations.
%
growth in on-trade sales installs
A leading drinks brand saw a 250% increase in their on-trade sales installs after a single quarter of using Aforza’s dynamic segmentation & targeting.
%
reduction in claims processing
The world’s largest P&G distributor saw their claim processing time come down by 90% with Aforza’s connected proof of performance.
Award Winning Solutions
We deliver award winning solutions that your teams will love to use
Trusted By Global Leaders
Leaders in food & beverages, household goods, personal care, consumer healthcare and distribution
“At Heineken Beverages, we fully digitized our retail execution, trade promotion management and marketing capabilities on a single platform. Just 6-months after implementation, we are seeing game-changing results with a significant increase in sales order basket size.”
Craig Price
Head of Revenue & Margin Growth, Heineken Beverages
“BrewDog recorded a 250% improvement in sales results in the first quarter of using Aforza, and we then saw a sustained improvement of 40% in subsequent quarters. Strong field adoption and segment-driven account coverage have been key to this success.”
Jerry Shedden
Head of On-Trade, BrewDog
“Whyte & Mackay needed to transform our front-office capabilities and create a step change in how data led insights are used to inform our strategy, empowering the team with a modern, beverage-focused cloud and mobile solution.”
Mike Southgate
Sales Director, Whyte & Mackay
“The Aforza solution allows WOW Tech to gain control of our Promotion Planning and Execution cycles. It allows us to maximise the impact of the Sales team, reduce administration, eliminate errors and optimise overall trade investment.”
Jochen Michaelis
Head of EMEA, WOW Tech Group
“Introducing a streamlined and data-driven approach brings real value to our business, our partners and most of all our customers who we can better serve by helping them understand consumer behaviour and optimising their approach to maximise revenue.”
Constantinos Andreou
Group Business Systems Manager, Photos Photiades
Latest Learnings
Check out our latest insights, news & announcements
PRESS RELEASE: Aforza Collaborates with Wipro to Bring Front Office Innovation to the Premium Beverage Industry, Globally.
This strategic collaboration brings together Aforza’s cutting-edge cloud and mobile technology with Wipro’s extensive expertise in digital transformation.
Aforza Insights Podcast: The Importance of Innovation
In this edition of the Aforza Insights Podcast series, we come live from Dubai where Andrew Keleher, SVP Marketing, welcomes with Abdul Rehman, Technical Consultant, to talk about the importance of innovation with Cloud in the Consumer Products industry.
PRESS RELEASE: LTIMindtree Partners With Aforza to Setup Training Academy
The partnership between Aforza and LTIMindtree is set to support the front office operations of Consumer Products manufacturers and distributors.
PRESS RELEASE: Aforza & ParallelDots Collaborate to Elevate Retail Store Shelf Analysis for Consumer Products Companies Globally
Aforza and ParallelDots are proud to announce an exciting partnership to transform retail store shelf analysis.
Navigating the Pitfalls of End of Life (EOL) Software
In the fast-paced Consumer Products industry, software solutions play a pivotal role in driving business performance. However, not all vendors can keep pace with the innovation needed and you can find yourself trapped with end of life (EOL) software.
Aforza Insights Podcast: My Career Path to the Cloud
This International Women’s Day, the Aforza Insights podcast is coming to you internationally from Dubai! Today, we’re sitting down with Team Aforza member Saira Anjum to discuss her journey from the banking industry to the dynamic world of cloud CRM.
Aforza Insights: The Innovation-First Mindset in the GCC Region
Welcome to the Aforza Insights Podcast, live from Dubai! In this episode, we have the pleasure of sitting down with Sameer Jaffery, Solution Consulting Manager at Aforza, to explore his experiences at Aforza and the thirst for innovation across the region.