The ROI of Being Relevant
Date & Time
Monday, December 13, 2021, 12:50 PM - 1:20 PM
Reza Mirza
Consumer expectations for diversity and inclusion coupled with sustainability concerns have sparked a revolution throughout the industry. Brands are embracing the power of being relevant like never before and embedding the concept of "doing good" into their operations. While providing more than just a product on the shelf is a business imperative, CGs must be able to track the ROI for these initiatives. In this session, a leading CG brand will examine how it instituted a relevant culture throughout the organization and the business benefits it has received from its efforts. Real-world examples of marketing approaches will be shared as well as suggestions on how fellow CGs can fully leverage their current initiatives to realize meaningful ROI.