Name
Brand Storytelling: Creating a Content-Centric Marketing Strategy
Date & Time
Monday, December 13, 2021, 3:05 PM - 3:35 PM
Deb Hannah
Description
For most consumer brands, selling products is the top priority, but today being a sales and marketing executive requires telling compelling stories and creating good content first. Consumers have become more digitally driven and vocal and are demanding brands provide more information and transparency on their products. Brands must meet consumers on a variety of platforms and deliver the right message and value through relevant content. In this consumer marketing case study, an innovative brand will share how through a content-first approach it grew a loyal following that continues to expand.