Brands that aren’t expanding their social media commerce opportunities are leaving money on the table but measuring and optimizing performance across channels can be confusing even on a good day. As more companies connect with consumers and partner with influencers through TikTok, Instagram, Twitch, Clubhouse and more, having a firm grip on the best way to analyze engagement and impact is crucial. This session will pull back the curtain on brands that have successfully built an engaged following across social media platforms while keeping authenticity at the forefront. In addition, we will delve into the technology they tapped to capitalize on social commerce opportunities.