CMO + CDO = A Power Couple: Teaming up for the Best Consumer Experience
Date & Time
Wednesday, December 15, 2021, 11:45 AM - 12:30 PM
Ekta Chopra Kory Marchisotto

The collaboration between a Chief Marketing Officer (CMO) and Chief Digital Officer (CDO) is crucial to power the digital business and ultimately give consumers the best, most personalized experience. In this session, you’ll learn about the evolution of e.l.f.’s organization structure to enable this collaboration to create unique marketing messages and promotions while also developing a culture that puts the consumer at the heart of every marketing decision. Additionally, you’ll learn how e.l.f. tests and learns on new frontiers to provide a differentiated and memorable path to purchase.