CG Storytellers: Staying One Step Ahead of Consumers
Date & Time
Wednesday, December 15, 2021, 2:50 PM - 3:20 PM
Michael Ferrara
As shopping habits continue to evolve, consumer goods organizations must have their finger on the pulse of the consumer and be prepared to pivot operations to meet changing conditions. In this session, a leading CG executive will share how their organization leverages consumer and market insights to inform both their operational and marketing efforts. This CG case study will examine how a major new strategy was formed, executed, and evaluated with the consumer at the center leading to a major sales and marketing turnaround.