José Antonio Parra, is currently VP Global Information & Digital Transformation for Grupo Bimbo, largest baker in the world, with operations in 33 countries, 198 industrial bakeries, 15 BN sales globally, and 3+ million customers directly served at least on a weekly basis. He also serves in other companies and industry boards as GS1, Grupo Devlyn, Chía Mía and O’Fruit as external expert advisor on Supply Chain matters.

During his 25+ years’ multinational career, José Antonio has played significant roles in Grupo Bimbo and other global leading companies as The Coca-Cola Company, Procter & Gamble, and Royal Bank of Canada, in areas that include supply chain management, information and technology, general management, and finance. José Antonio is particularly passionate around safety, innovation and environmental topics. He has made diverse transformational contributions in the organizations he has worked with; being his areas of expertise Manufacturing, Continuous Improvement, Product Lifecycle Management, Inventory and Warehouse Management, Sales and Operations Planning, Change Management, and Organizational Transformation Processes.

José Antonio is a Chemical Engineer from La Salle University where he graduated summa cum laude, top of his class, and holds an MBA / Finance from Monterrey Tec, along with diverse postgraduate certifications in supply chain management, food processing and agricultural management, general management, innovation, and lean six sigma as a master black belt. (IPADE, Monterrey Tec and Georgia Tec).

José Antonio currently lives in Mexico City with his wife Laura, and four children, who join him in his passion for the arts and culture.