Dan Maxwell has devoted the majority of his career to the CPG/Retail Industry, the first half working directly for leading CPGs in sales, sales management, category management and trade marketing roles. He has spent second half of his career with several leading solution providers in the TPM-TPO-RGM-Sales-Marketing software and consulting space.

Dan is President, Americas for Visualfabriq, a leading global provider of AI-enabled Revenue Management software, that delivers best-in-class capabilities including RGM, TPM, TPO, Marketing Optimization, AI/ML, Automation, Data Harmonization, Baseline/Lift Modeling and Analytics. Visualfabriq currently has clients in over 20 countries in North America, Latin America, Europe, AsiaPac, Africa and the Middle East, including global powerhouses like Mars, Nestle, Reckitt Benckiser, Unilever, Heineken, and many others. Visualfabriq’s mission, the same as Dan’s, is to help CPGs “Unleash Their Excellence”.

Dan is passionate about helping companies evolve in the way they strategize, manage, analyze, execute in pursuit of transforming their business. He is on the lookout for true “change makers” in the industry that want to push past the status quo and bring real, incremental value to their companies and roles.

Dan resides in the San Francisco Bay Area with his wife Theresa, Roxy (dog), Elvis & Priscilla (cats).