The winners in an Everywhere Commerce world will be those who can make decisions better, faster, and closer to the consumer. In this collaborative share group, attendees will break into teams and join forces with their peers to learn how a “decision-back” approach lets CPGs respond to ever-changing consumer preferences, including where and how they shop. Take part in hands-on exercises meant to empower a culture change within your organization that breaks down decision-making silos, to drive more effective decision making. In addition to participating in interactive exercises, attendees will receive a deep dive into concrete case studies of companies that have successfully brought these strategies back to their organizations.
This session is for retail and consumer goods executives only. Sponsors are not invited to attend.