Pandemic-Driven Shifts in Consumer Behavior and the Role 1P Data Plays in Everywhere Commerce
Heineken, Mattel, and LoveSac’s secret weapon to harnessing the power of their first-party data? A customer data platform (CDP). Join our session to learn how the pandemic drove a rapid shift in consumer behavior, demanding that retailers and CGs quickly invest in new strategies and technologies to engage, convert, and fulfill for consumers at scale. We’ll explore how companies have accelerated digital transformation that’s led to sustainable revenue growth, and what's next for the future of first-party data through the lens of these brands.
Date & Time
Thursday, October 27, 2022, 11:10 AM - 11:55 AM