The menu of available commerce channels continues to increase, and consumer goods brands must develop unique approaches for all those they choose to participate. The key to success is targeting the channels that best reflect your consumers and then tailoring your approach to connect with and engage them on your terms. While each channel has its own requirements, your overall brand strategy must remain consistent to ensure your brand experience and values are present regardless of where the consumer chooses to interact. This session will explore a leading consumer goods company’s cross-channel immersive brand experience and how its unique approach has propelled its sales and marketing efforts forward.