Full Name
Rob Hand
Job Title
Hand Promotion Management, LLC
Speaker Bio
Rob’s background spans more than four decades of domain expertise across all lines of business and consumer industries. Focused on consumer products and retail, Rob has built his own successful companies as well as worked with industry leaders like SAP, Oracle and Capgemini, leading the innovation around consumer engagement marketing, trade promotion, retail execution, category and brand marketing for hundreds of global tier one manufacturers and retailers.

He is the author of the new book, “The Invisible Economy of Consumer Engagement,” which is the first book to comprehensively address modern trade channel promotion, retail execution and the new technologies used by the world’s top consumer products and retail companies.

As a product innovator, he has created leading edge trade promotion, demand planning, and retail execution solutions across all database and operational software platforms including on premise, cloud and mobile technologies. His work with advanced analytics and data science technology underpins a strong track of success with performance analytics, insight generation and increased promotion spending ROI. Rob is a veteran of the United States Navy and a member of the Trade Promotion Management Association Hall of Fame. He is a long-time musician and an avid sailor. He and his family live in the Texas Hill Country outside of Austin, Texas.