Serving today’s consumers is a complex and tall order: Not only must companies provide market-leading products and experiences, but consumers now clamor for brands to fulfill needs extending from identity and lifestyle to convenience and well-being. Consumer needs are varied and intricate and elusive — and ever-evolving.
Consumers are everywhere, all the time, and they want to be served wherever they are in the immediacy of living their lives. Every moment is an opportunity for an organization to engage and be present, but using last year’s playbook will just leave you with last year’s results.
The 19th annual Consumer Goods Sales & Marketing Summit will explore the common thread tying brands together regardless of size, revenue, age, or infrastructure: serving these needs through continuous innovation and leading-edge strategies and technologies. Learn from the bold who are daring to experiment, and come to CGSM to be astonished by the possibilities of truly being Everywhere.
Consumer goods marketers are no longer expected to just sell products, they must be storytellers, content creators, and give brands their identity. Consumer expectations for diversity and inclusion coupled with sustainability concerns have sparked a marketing revolution throughout the industry.
What a brand presents on the shelf, what it did to get it there, and how that information is communicated are vitally important to employees and consumers alike. The power of relevance must be more than a tagline tacked onto a mission statement. It needs to be ingrained in the fiber of your organization powered by an infrastructure that fuels informed decision making throughout the enterprise.
The Consumer Goods Sales and Marketing Summit (CGSM) will explore the power of relevance and how leading brands can provide meaning with their messaging and actions, and how technology can help make it all possible.
WE ARE LIVE!
To make it to the top of the mountain, you need to learn from those that blazed the trail.
CGSM 2021 will feature the consumer goods industry’s most innovative and trailblazing executives sharing their keys to sales and marketing success live and in-person.
Education is the heart and soul of the Summit, led by rousing keynotes and informative breakouts, as well as interactive workshops and share groups designed to get the creative juices flowing.
This year’s Sales & Marketing Summit will be LIVE in New York! The Summit will fuse the consumer goods community for three days of learning, sharing, and networking with innovative leaders and peers.
We’re bringing everyone together so that you can be Everywhere for consumers.
Come get inspired at the Consumer Goods Sales & Marketing Summit!
If there was ever a time for sales, marketing, and IT to come together, it’s now. Achieving Everywhere Commerce demands a nimble tech infrastructure that works seamlessly with shifting sales and marketing strategies.
You’ll hear today’s most inventive leaders share how they’re evolving operations to serve consumers in the here and now — and even in the virtual worlds of tomorrow.
Learn from those brands taking the leap forward to be ready for the needs of tomorrow’s consumers, and discover how they’re bringing the industry along with them.
Back by popular demand, CGSM is returning as an in-person event this year! All the networking that has made the Summit a must-attend event will be back for 2021.
You do not want to miss the opportunity to network with fellow consumer goods executives and industry experts during the Power Hour, meals, cocktail receptions, and an offsite event guaranteed to be talked about for years to come.
Come network with your peers and feel the energy of the CGT community!