While consumer preferences and workplace norms are evolving at breakneck speeds, our ways of measuring success haven't kept pace. Today’s consumer goods leaders require a new roadmap with relevant KPIs to fuel growth and seize new opportunities. With the ever-evolving customer preferences and market dynamics, CPG brands are now moving towards the Direct-to-Consumer (DTC) model that enables them to establish a more personalized and direct relationship with their customers.

This interactive workshop will empower CG executives with actionable insights to embrace the DTC model and unlock new avenues for growth and brand loyalty in this ever-evolving market landscape. Kick off the Sales & Marketing Summit by joining your peers as we break into working groups to delve into the intricacies of crafting a successful DTC model, focusing on customer engagement, gaining greater control over the customer journey and collecting valuable data insights for informed decision making.

This session is for CG Executives and Retailers only.