Sunny Yurasek is a passionate data and analytics professional with over 15 years of experience in the beverage industry, and particularly in roles that involve utilizing data to inform business decisions and drive growth. She has held positions at several well-known companies, including Diageo, Reyes Holdings, and Constellation Brands, LLC. In her current role as Senior Director of Data & Analytics at Diageo, she is responsible for assessing analytical maturity and developing long-range business intelligence strategies across North America. She is closely working with the global data science team in creating proof of concept models to test business hypotheses and prioritize business demands, while building a data centric culture to elevate end to end business adoption. Prior to joining Diageo, Sunny served as Director, Business Analytics Integration at Reyes Holdings, Beer Division, where she provided thought leadership in emerging data and analytic technologies and leveraged data into viable use cases using ML/AI. She also created an organizational analytical strategy to enable growth in data science usage across sales, operations, and supply chain. During her tenure, she led several successful projects, including the development of a basket recommendation engine for suggested selling, a warehouse bin optimization model for logistic efficiency, and an assortment optimization system for maximizing product mix by revenue and volume.

Sunny earned her BA in International Business at Murray State University, and her MS in Data Science with concentration in AI from Northwestern University.

Sunny lives in Chicago with her husband, son and 2 American bullies. During her spare time, she likes to be in touch with her creative side through jewelry design, renovation, and interior design.