Name
Leveraging RGM to Drive Retailers' Category Growth
Description

A savvy RGM strategy is critical to sustainable growth. Learn how Unilever is advocating for a data-driven approach in account management to optimize decision-making. As part of this, see how they conduct detailed retailer-level analyses on pricing, portfolio, mix, and promotions to uncover growth opportunities from the retailers' perspective — and then seamlessly incorporate these insights into the customer's JBPs and IBPs to align strategies and objectives. We'll explore how they're developing retailer trade selling stories grounded in data-driven insights and a win-win approach, and building advanced collaborative relationships with strategic retailers for mutual growth and understanding,

Date & Time
Wednesday, September 25, 2024, 9:30 AM - 10:00 AM