In a landscape defined by uncertainty, selective spending, and shifting mealtime habits, how can consumer goods leaders stay ahead of what’s next? This session offers a deep dive into the evolving behaviors shaping what, where, and how consumers eat and shop. 

Sally Lyons Wyatt will unpack the latest behavioral and economic forces driving consumer decision-making, from how economic pressures and changing routines are reshaping both in-home and out-of-home food consumption. She will examine where premiumization, private brands, and perimeter store growth intersect, and what shifting trip patterns and increasing price sensitivity mean for demand strategies across the consumer goods landscape. She’ll also offer a forward-looking perspective on where the next growth opportunities lie as we move into 2026. Attendees will walk away with actionable insights to help brands connect more meaningfully with today’s choiceful consumer, and build relevance for 2026 and beyond.