Agentic commerce may be poised to shift the way consumers discover and purchase products. But what does it actually look like in action? This conversation with AI expert Luca Cian will walk us through demonstrations of how agentic systems could transform the shopping journey from start to finish. We'll also tackle the tough questions: What happens to brand loyalty? Who controls the customer relationship? Whether you're already testing, resisting or curious, this session will help you start thinking about what it means for your business.