Name
Creating Emotional Omnichannel Connections With Consumers
Description

Learn strategies for integrating e-commerce, retail media, and in-store activations into a cohesive consumer experience. This session will explore how to blend storytelling, community engagement, and experiential marketing to drive brand loyalty in stores and online.

Speakers
Meera Patel, Senior Director, Global Advanced Analytics Omnichannel, Kellanova
Ellen Webb, VP, Shopper Analytics & Insights, PepsiCo
Tara Donaldson, Content Strategist, Events, Consumer Goods Technology
Date & Time
Wednesday, October 29, 2025, 3:40 PM - 4:05 PM