Rifka Bernstein Dinesman is the Vice President of Sales for the Americas at Trax, a global leader in retail execution and analytics solutions. With more than 12 years at the company, Rifka has played a pivotal role in driving Trax’s commercial growth—first across Latin America and now throughout the entire Americas region. A longtime leader within the organization, she has been instrumental in expanding Trax’s market footprint, shaping go-to-market strategy, and building high-performing teams that deliver real impact for clients across the CPG industry.