Full Name
Xavier Armanno
Job Title
Managing Director, Data Monetization
Company Name
Publicis Sapient
Speaker Bio
Xavier leads a team focused on advanced data modernization, monetization, and media network expertise. He and his team apply their breadth of cross-industry knowledge to integrate first-, second-, and third-party data in service of maximizing revenue potential and increasing the value proposition for clientele. Building upon a solid strategic foundation rooted in maximizing outcomes, he then drives the realization of that vision throughout the entire engagement lifecycle.

With nearly two-decades of experience designing, building, and operating innovative data-driven outcomes, he brings a depth and breadth of subject matter expertise that illuminates both strategic and tactical nuances. His passion for this space is reflected by his unwavering commitment to guiding multiple functional practices toward a common north star to achieve unparalleled client success.

Industry expertise includes retail, consumer products, travel & hospitality, healthcare, QSR, entertainment, c-store, financial services, auto, and more.

In his spare time, Xavier enjoys traveling internationally with his wife, practicing his language skills, watching game shows, and playing with his French bulldog.
Xavier Armanno