AI is everywhere, yet for many sales and marketing leaders it can feel overwhelming. The challenge is no longer understanding AI, it’s identifying where it can create measurable business value. In this session, we’ll explore how leading consumer goods organizations are simplifying their AI journeys and turning AI investments into tangible business outcomes. Through real-world examples spanning marketing, commerce, and channels, we’ll showcase how organizations are using AI, GenAI, and Agentic AI to better understand consumers, empower commercial teams, improve product availability, and drive sustainable growth.