RGM decisions have always lived inside the sales process, what’s changed is the lens we look through. This session breaks down three dynamics reshaping sales into revenue growth management: why margin, not volume, is now the scoreboard; why RGM discipline is now a boardroom discussion; and why the real constraint isn't insights anymore — it's acting on those insights before the moment passes. Whether you run RGM with a dedicated team or without one, the pressure is the same. What’s changed is the metric we’re expecting the sales team to deliver.