Consumer goods enterprises have built three layers of data capability — infrastructure, BI, and predictive models. But there is a fourth layer that has never been built: the decision layer that sits above the entire model portfolio, connects every commercial lever causally, and translates unified intelligence into prescriptive growth actions. Without it, brand and performance optimize against different objectives, trade spend sits outside measurement entirely, and RGM and marketing never operate in concert. This hand-on workshop will provide a precise map of where fragmentation is costing your organization growth decisions, a working understanding of causal decision architecture and what it replaces, and a concrete first-move framework for building the fourth layer inside your enterprise. If you're hitting the ceiling of siloed measurement and want one unified growth model across your entire demand system, this session is for you.

This session is only open to consumer goods manufacturers.