Alex Onsager is Head of B2B Growth at Pogo where he leads consumer insights and research for enterprise clients across CPG, retail and consumer technology. Pogo's platform lets brands run video interviews with hundreds of purchase-verified shoppers in under an hour. This is powered by an app with 3 million Americans monetizing their SKU-level purchase data — capturing 1 in 150 shopping trips in America. Previously, Alex advised Fortune 500 companies at BCG and founded Character, the first DTC brand for DIY home improvement. He holds an MBA from Northwestern University's Kellogg School of Management.