Many of us have probably heard about Moneyball and have either read the book or have seen the movie. In this session, attendees will discover how the Moneyball theory relates to the CPG industry and why change management strategies have been at the core of many successful organizations. Attendees will learn how the right analytics and metrics can create major wins; how to create the right targets for sales so they “run the play” that delivers profitable growth; and how to institute a successful change management process.