Pete Conti is currently Senior Vice President of NielsenIQ Analytic Sales for North America, leading the Consumer Packaged Goods manufacturer business in the company’s largest market. He is responsible for helping client brands achieve their goals, by generating outcomes and driving business improvements with their Analytic strategies, including Pricing, Promotion and Assortment.

In his 22 year NielsenIQ career, Pete has held a number of leadership roles, within the Assortment Practice Area and within Nielsen Professional Services. In those capacities, he led the growth of Nielsen’s businesses within his client base.

Originally from Chicago, Pete spent seventeen years at Jewel Food Stores before moving over to NielsenIQ.

Pete earned a degree in Marketing from the University of Illinois at Chicago.