Asian Paints, the third largest paint company in Asia, serving consumers in more than 60 countries, has been on an ambitious growth strategy to become a premier home decor brand. Deepak Bhosale, GM of Asian Paints, will share his vision, success, and learnings from this journey, including its approach to engineering seamless, contextual and personalized experiences (physical and digital); digital disruption and creating the competitive differentiator; and how its customer data platform (CDP) has powered its digital strategy.