While consumer engagement is paramount for every brand, it’s no longer enough to simply catch consumers’ attention and win the sale. Modern consumer goods companies need to provide both products and experiences that keep them coming back time and again — while the savviest sellers have learned to take it one step further and transform them into brand evangelists. This panel discussion will feature CGs and retailers sharing details about the data, technologies, and good old fashioned knowhow that are fueling their marketing strategies to recruit and retain loyal consumers — and some of the lessons they’ve learned along the way.