Aaron Mizrahi is the Director of Amazon at Hero Cosmetics, responsible for advertising, content, and promotional planning for the channel. He joined Hero full time in 2022 but has been consulting with the brand since 2020. His digital background started in email and affiliate and pivoted to Amazon in 2016. Since working in the Amazon industry, he has worked with challenger brands and brand manufacturers across CPG, Beauty, Apparel, and Consumer Electronics. Aaron lives in Austin, TX with his wife and daughter and hopes to continue to grow the ecommerce community in the area.