The growth of retail media has many consumer goods companies taking steps to redefine new ways of working with their retail partners. While the benefits can be vast, measuring efforts remains a challenge thanks to compliance, integration, and ROI considerations. This session will explore how CGs are overcoming fragmentation challenges to define success in this burgeoning opportunity.
Cherie Leonard - Colgate-Palmolive Company
Elizabeth Lafontaine - EnsembleIQ