Senior Director, North America Insights
Cherie’s passion for insights stems from connecting the dots and weaving them together across people, culture and brands. She is focused on driving a deeper people-centric mindset through Insights, identifying future-focused and culturally relevant opportunities for growth. She champions disruptive category innovation, impactful communication platforms and a deep omnichannel grounding. Previously, she held a variety of Global and North America Oral Care roles at CP. Cherie earned an MBA from the University of Wisconsin-Madison’s A.C. Nielsen Center for Marketing Analytics & Insights, with prior experience in CPG, hospitality and retail.