Strong retail execution depends on more than strategy—it requires data that can be acted on quickly and effectively. Rifka Bernstein, VP of Sales for the Americas at Trax, will discuss how leading brands are using actionable data to improve execution in stores today, and why its role will be even more critical as we head into 2026.

The conversation will explore how brands identify gaps on shelf, prioritize actions, and turn insights into results. It will also cover the evolving expectations for data in retail execution, showing why having timely, actionable information is essential for keeping pace with both competitors and consumers.