In today's dynamic and data-rich landscape, traditional silos between revenue growth management and marketing are breaking down. This panel will explore how AI is serving as a central nervous system, connecting these two critical functions to drive sustainable and profitable growth. We will examine the distinct ways AI is empowering RGM and marketing, and then dive into the powerful synergies that emerge when these capabilities are harmonized.

Our discussion will highlight how organizations are leveraging AI to revolutionize their commercial strategies:

• In RGM: We will explore how AI-powered trade promotion management and trade promotion optimization solutions are enabling companies to plan, execute and optimize trade promotions for profitable growth.
• In Marketing: We will delve into how CPGs are leveraging customer data platforms, data activation and performance marketing to better engage with consumers and shoppers. We will also cover the role of AI in optimizing marketing spend and managing social care.
• Synergies: We will explore the synergies of how a unified, AI-driven approach can create powerful synergies between RGM and marketing, leading to a "triple win" for manufacturers, retailers and shoppers.

Panelists will share real-world examples, best practices and lessons learned on integrating these capabilities to move beyond reactive strategies to a proactive, data-driven approach that optimizes the entire commercial value chain. Join us to learn how to bridge the gap between RGM and marketing for maximum impact.