Full Name
Ekta Chopra
Job Title
CDO
Company Name
e.l.f. Beauty
Speaker Bio
Bringing over 25+ years of technology experience from private equity and retail companies, Ekta joined e.l.f. Beauty in January 2016 as the Chief Digital Officer. She spearheads the digital transformation at e.l.f. Beauty covers eCommerce, engineering, data ecosystems, enterprise applications, security, Metaverse Web 3 technologies, and, notably, the development of AI-driven products. Ekta's leadership has been instrumental in expanding e.l.f. Beauty's digital presence worldwide.
Her journey to e.l.f. began at the James Irvine Foundation, where she crafted and executed a successful technology strategy for their investment portfolio, focusing on enterprise applications, cloud transformation, and initiating partnerships with leading Silicon Valley brands. Before joining e.l.f. Beauty, Ekta was the Vice President of Technology at Charming Charlie, where she played a critical role in expanding the retailer from 17 to 120 stores across the nation.
Ekta holds a Bachelor of Arts in Technology & Operations Management and a minor in Finance from California Polytechnic State University. Her commitment extends beyond her professional endeavors; she is passionate about volunteering for non-profits to enhance their technological capabilities and is recognized as a thought leader in Silicon Valley's CIO/CTO groups. A regular speaker at industry-leading events like SXSW, CES, SHOPTALK, and NRF, Ekta shares her insights on technology, AI, retail, and the future of commerce.
In 2022, she was honored for her contributions to STEM by Journal of Diversity, and in May 2023, Rolling Stone magazine featured her as one of "The 20 Marketing Leaders Shaping the Creator Economy," highlighting her expertise in leveraging AI and digital strategies to revolutionize commerce and marketing. She has also been recognized as a "Leader to Watch" and she received the prestigious #CommerceXcellence Award.
Her journey to e.l.f. began at the James Irvine Foundation, where she crafted and executed a successful technology strategy for their investment portfolio, focusing on enterprise applications, cloud transformation, and initiating partnerships with leading Silicon Valley brands. Before joining e.l.f. Beauty, Ekta was the Vice President of Technology at Charming Charlie, where she played a critical role in expanding the retailer from 17 to 120 stores across the nation.
Ekta holds a Bachelor of Arts in Technology & Operations Management and a minor in Finance from California Polytechnic State University. Her commitment extends beyond her professional endeavors; she is passionate about volunteering for non-profits to enhance their technological capabilities and is recognized as a thought leader in Silicon Valley's CIO/CTO groups. A regular speaker at industry-leading events like SXSW, CES, SHOPTALK, and NRF, Ekta shares her insights on technology, AI, retail, and the future of commerce.
In 2022, she was honored for her contributions to STEM by Journal of Diversity, and in May 2023, Rolling Stone magazine featured her as one of "The 20 Marketing Leaders Shaping the Creator Economy," highlighting her expertise in leveraging AI and digital strategies to revolutionize commerce and marketing. She has also been recognized as a "Leader to Watch" and she received the prestigious #CommerceXcellence Award.
Speaking At
