Name
Marketing in the Age of Machine Decision-Making
Description

A discussion on how AI-powered platforms are collapsing traditional distinctions between upper and lower funnel marketing. Panelists will explore how automation, predictive targeting and dynamic creative are changing planning, execution and accountability–and what human judgement still matters.

Speakers
Martin Knight-Jones, Vice-President Marketing Adult Care,, Kimberly Clark North America
Todd Hassenfelt, Chief Decision Officer, Firstmovr
Leah Carder, Digital Product & Rewards Lead, Enfamil, Reckitt
Date & Time
Tuesday, October 20, 2026, 1:30 PM - 2:10 PM