Todd Hassenfelt is the Chief Decision Officer at firstmovr, partnering with organizations on Omni AI Education and Change Management. His experience spans global, midsize, and high growth startup companies including leadership roles at Colgate-Palmolive, Simple Mills, and Glanbia Performance Nutrition. He has experience in both brick-and-mortar category management and digital commerce negotiation. Across those roles, he led commerce capability building in areas like Amazon, Instacart, PDP Content Optimization, retail media, omnichannel sales & share measurement, and GenAI. This gave him a practitioner’s view of how new capabilities actually get adopted inside CPG organizations. Todd has shared learnings on webinars with Vizit about PDP Content Optimization, at Shoptalk with Andrew Lipsman discussing Retail Media, and on podcasts like The Digital Deep Dive with Aaron Conant and EMARKETER's Behind the Numbers.