As AI reshapes how people discover, choose, and buy, the brands that stay relevant will be the ones that move first. This session looks past today's headlines to what comes next: a market where agents increasingly infiltrate the path to purchase, and earning real attention gets harder. Jonathon Brown breaks down the megatrends set to define consumer behavior over the next two years, including how brands are building multi-sensory experiences and giving nostalgic products new life for how people live now. Every trend includes real examples from inside and beyond the CPG world, along with the questions you should be asking about your own brand. You'll leave with insight you can put to work, delivered in a way that sticks.