Jaci Volles, Jelmar’s Chief Marketing and Strategy Officer, is a results-driven marketing executive with over 25 years of experience leading brand strategy, business development and commercialization for global consumer product companies. Specializing in B2B, B2C and DTC markets, Jaci has a proven track record of transforming category strategies, amplifying brand presence and driving sustainable growth. A visionary strategist, Jaci excels at balancing operational efficiency with brand-building initiatives bringing expertise in product innovation, category and channel development, digital marketing and customer segmentation.

Prior to her role at Jelmar leading the CLR Brands integrated communications and marketing program, Jaci held executive leadership roles at industry-leading organizations including Libbey, Newell Brands, The Oneida Group and Lifetime Brands. Her brand leadership and thoughtfully implemented integrated communication campaigns have impacted major retailers and partners such as Walmart, Target, Crate & Barrel, Macy’s, Amazon and Bath & Body Works.

Beyond her corporate leadership Jaci is also passionate about mentorship and community impact. She serves on the board of Women Affirming Women, a nonprofit dedicated to supporting underserved caregivers. She is also actively involved in marketing initiatives for her local church, where she has driven engagement and fundraising growth.