While consumer preferences and workplace norms are evolving at breakneck speeds, our ways of measuring success haven't kept pace. Today’s consumer goods leaders require a new roadmap with relevant KPIs to fuel growth and seize new opportunities. With the ever-evolving customer preferences and market dynamics, CPG brands are now moving towards the Direct-to-Consumer (DTC) model that enables them to establish a more personalized and direct relationship with their customers.

This interactive workshop will empower CG executives with actionable insights to embrace the DTC model and unlock new avenues for growth and brand loyalty in this ever-evolving market landscape. Kick off the Sales & Marketing Summit by joining your peers as we break into working groups to delve into the intricacies of crafting a successful DTC model, focusing on customer engagement, gaining greater control over the customer journey and collecting valuable data insights for informed decision making.

This session is for CG Executives and Retailers only.

In the pursuit of innovation success, we often stumble. Companies, both large and small, are grappling with a complex innovation landscape. When a product doesn't pan out, how often do we truly ask ourselves "Why?" How often do we dig deep into the decisions made and the assumptions held? The answer, unfortunately, is not nearly enough, and we find ourselves stuck in a pattern, repeating the same mistakes.

In this highly interactive share group, we will introduce and benchmark Innovation Decision Intelligence (IDI) as a pathway toward learning and improving. IDI is about capturing the essence of decisions — the people, the logic, the outcomes — and connecting them to real-world results.

You will have the opportunity to engage in knowledge sharing with your peers through breakout groups — exchanging your innovation roadblocks, working with them to identify potential routes to success, and departing with actionable takeaways.

This session is for CG Executives and Retailers only.

The Sales & Marketing Summit is 20 years old! Come pop the corks, and join your new and old friends to help us celebrate our anniversary in style. We’ll also use this moment to recognize CGT’s 2023 CIO of the Year.

Sponsored by Salesforce

Start the day off with a full breakfast and meet up with friends and colleagues before the event gets into full swing.

After spending nine years in the NFL across seven different teams, Justin Forsett is deeply familiar with the criticalness of teamwork, collaboration, and agility. Venturing beyond touchdowns, Forsett has taken his game to the CEO seat at Hustle Clean, a powerhouse in the CPG landscape. This accomplishment helped him raise the bar for his personal and professional development, as well as his strategies to inspire the pursuit of service. 

In the opening, high-energy keynote for the Consumer Goods Sales & Marketing Summit, Forsett will share a masterclass in leading through change, transforming mindsets, and defining true success in the essential consumer goods industry. Learn how to build a huddle to support business growth and the leadership traits to inspire excellence.

Chat with attendees and solution partners about Redefining Success and how to best leverage next-gen tech to position your organization for ongoing progress. Exhibitors will be active, accessible, and ready for all of your questions. No appointment necessary.

The Consumer Goods Sales & Marketing Summit has come a long way in 20 years. We’ve seen more innovation and disruption within the last five years than in the previous 15, and the trajectory of innovation is poised to take another quantum leap. As the industry redefines what success looks like, organizations must realign their teams with today’s crucial technologies and KPIs. This powerhouse CIO panel will share how they’ve raised the bar for success within their organization — including redefining and implementing the most important new metrics — and executed to achieve true innovation.

With change happening at rapid speed, from consumer and customer expectations, route to market complexities, the influx of data, and the new world of AI - it is more important than ever to think about how technology can enhance profitable growth. Hear how leading consumer goods companies are enhancing planning, execution, and engagement with Salesforce.

Generative AI may likely be the most significant technological innovation in the past 15 years. While it could transform how we work and enable a new wave of productivity, it is not without its concerns. Now that fake content is fast, easy, and cheap to create, how will this impact your customer's perception of what they can trust online? What steps can be taken to ensure every interaction you have in the digital world with your consumers is trustworthy? And what might the future of trust online look like?

The growth of retail media has many consumer goods companies taking steps to redefine new ways of working with their retail partners. While the benefits can be vast, measuring efforts remains a challenge thanks to compliance, integration, and ROI considerations. This session will explore how CGs are overcoming fragmentation challenges to define success in this burgeoning opportunity.

Chat with attendees and solution partners about Redefining Success and how to best leverage next-gen tech to position your organization for ongoing progress. Exhibitors will be active, accessible, and ready for all of your questions. No appointment necessary.

Marry the rapid increase of emerging technologies with an uncertain economic environment, and you get a business relationship that’s only sustainable through fresh, creative thinking. Ever-evolving consumer demands are requiring CGs to re-evaluate how their retail partnerships are delivering mutual value — and where both parties need to step up their games. This session will share insight into what’s needed to win in a channelless world — and what’s required from a successful partnership to get you there.

No longer is it sufficient to provide a great product. Today’s consumers are looking for unforgettable brand experiences tied to products and services, and this is especially true for CGs lacking a direct, intimate relationship with shoppers. We’ll discuss how companies can leverage interactive, data-powered experiences (whether through in-person promotions or e-commerce launches) to fill this relational gap. Learn how to not only deliver on value-added brand experiences, but also anticipate and measure what consumers are looking for next.

Join your colleagues and new contacts for drinks and conversation.

Sponsored by Infosys Equinox

Sales and marketing business functions are constantly evolving to meet shifting consumer demands and preferences, and savvy organizations are revamping their strategies to ensure those tech investment bets are in the right places. With CGT’s just-released Sales and Marketing Research Report as the backdrop, a panel of industry insiders will examine the current state of sales and marketing investments and what’s expected for the future. Enjoy your breakfast while exploring the strategies, tactics, and tools necessary to create a winning marketing mix.

The beauty world is fast moving and fragmented; to drive continued growth, companies must be always-on and innovating rapidly. To truly break through cluttered categories, they must also be consumer first — meeting the real needs and pain points of very specific groups of consumers. The Estee Lauder Companies is leveraging generative AI to bring math and magic together to continue to ensure innovation is a point of competitive advantage. This will cover very tangible and practical tips (from data to deployment) to drive meaningful business impact through Gen AI so that it's more than just buzz and hype.

Transformation demands reinvention. It means effecting a cultural shift by developing new muscles, converting mindsets, and establishing true key measures as an organization's North Star. Learn how Just Born is laying a foundation of business transformation and taking an integrated, holistic approach that includes building new business models and developing a 360-degree view of their customers to tie back into their core operations. Depart the Summit with actionable takeaways to bring back to your business for the next steps in your own cohesive, successful transformation.