Monday, September 23, 2024
10:30 AM - 6:00 PM (EDT)
 
11:00 AM - 11:45 AM (EDT)
Some social trends are made to seize ... and some are disasters waiting to happen. Learn how CGs are elevating their social listening skills to identify the trends that make sense for them — and then quickly activating upon them while the moment still matters.
11:45 AM - 12:00 PM (EDT)
Take a quick break before your next session.
12:00 PM - 1:30 PM (EDT)
Too many marketing teams are out of sync, with some teams chasing shiny objects and others buried under dusty playbooks. Achieving commercial excellence means doing the hard work to evolve your operating model — and sometimes even transform it. This hands-on, interactive workshop will challenge you to think differently about marketing organizations and measurements, with the goal of sending you back to your office with new methods and mindsets.
1:30 PM - 1:45 PM (EDT)
Take a quick break before your next session.
1:45 PM - 3:15 PM (EDT)
The leaders investing in digital tools aren’t typically the ones who use them, often resulting in a gap between executive vision and execution. This interactive share group will get to the heart of the problem, which is ultimately a misalignment in decision making. Learn how to more effectively measure outcomes to increase adoption and drive better ROI.
Today’s new measurements require new methods of decision making. In this collaborative share group, attendees will learn how decision-back approaches empower CPGs to operate with autonomy — and then ladder them back to metrics that really matter. Whiteboard your current marketing agonies, and learn how your peers are driving culture changes in their organizations through more effective decision strategies.
3:15 PM - 3:30 PM (EDT)
Take a quick break before your next session.
3:30 PM - 5:00 PM (EDT)
In-person connections are fueling the Summit! Our exclusive Power Hour event provides the opportunity for 1:1 introductions with leading analytics peers and influencers. Through a series of quick-hitting conversations — held over drinks — attendees have a unique chance to expand their networks in a fun and casual setting. Power Hour keeps the conversations moving for an engaging and optimized networking experience, while tailored attendee profiles ensure maximum value for all. Instantly expand your connections and meet the diverse array of leaders who matter most to you!
5:00 PM - 6:30 PM (EDT)
Join your new and old friends for drinks, treats, and networking.
Tuesday, September 24, 2024
7:30 AM - 5:30 PM (EDT)
 
8:00 AM - 9:00 AM (EDT)
Start the day off with a full breakfast and meet up with friends and colleagues before the event gets into full swing.
9:00 AM - 9:05 AM (EDT)
Join us as we welcome you to the 21th annual Consumer Goods Sales & Marketing Summit
9:05 AM - 9:50 AM (EDT)
In today's fast-paced consumer goods landscape, organizations must rethink and, in some cases, revamp their approach to the connection between people, processes, and technologies, ensuring that they work together to enable agility and rapid response. Join us at the Sales & Marketing Summit to hear from Raheel Khan, SVP of Enterprise Marketing & Data, as he shares how The Estee Lauder Companies is embracing measurement to empower teams to focus their creative energies where it matters most, driving innovation and growth. In this keynote, Raheel will delve into the significance of fostering a culture of analytics that fuels creativity. This is where the “math” of measurement meets the “magic” of predictive insights, enabling us to anticipate the future and craft extraordinary consumer experiences.
9:50 AM - 10:35 AM (EDT)
No more Art of the Possible! This marketing case study will showcase a consumer goods company that’s implemented generative AI and recorded a demonstrable and measurable impact on results.
10:35 AM - 11:10 AM (EDT)
Chat with attendees and solution partners about Raising New Cultures of Measurement and how to best leverage next-gen tech to position your organization for ongoing success. Exhibitors will be active, accessible, and eager for your questions. No appointment necessary.
11:10 AM - 11:55 AM (EDT)
Successful retail execution hinges upon a sophisticated, integrated strategy — one that can’t be developed without buy-in from your field teams. Hear how CPGs can hone their REX strategies while elevating employee experiences to win on the shelf.
Failing to connect the dots between consumer interactions means you might as well kiss your growth goodbye. Learn the innovative ways today’s brands are building 1P data strategies for authentic and privacy-safe personalization efforts.
11:55 AM - 12:00 PM (EDT)
Use this time to select your next breakout session.
12:00 PM - 12:45 PM (EDT)
Rising customer acquisition costs means generating and maintaining loyalty is mission critical. But what changes in your organization must occur before seeing results? We’ll dig into what’s needed to build trustworthy, integrated marketing strategies that are not only engaging but can also be automated for maximum efficiency.
It’s a familiar tale for many companies: The data spigot is open, but they’re too under-resourced to leverage it. Learn how successful CPGs are implementing automation to unlock insights and employee efficiency.
12:45 PM - 1:55 PM (EDT)
Enjoy lunch while participating in an interactive, collaborative discussion that’s facilitated by an industry thought leader. Expand your professional network while engaging in topic-focused conversations.
1:55 PM - 3:30 PM (EDT)
As organizations double down on both product and technology innovation, the competition for resources has never been fiercer. In this interactive and candid, closed-door experience, you’ll quickly hone your ability to develop omnichannel messaging that captures stakeholder buy-in at every single level. Through fun, practical, speedy exercises that explore the concept of “Infectious Messaging,” you’ll dig in with peers to learn how to revamp your value proposition to make stronger business cases and connect more deeply with consumers. Return to your organization with a concrete, actionable framework and new contacts with fellow consumer goods leaders.
3:30 PM - 4:00 PM (EDT)
Chat with attendees and solution partners about Raising New Cultures of Measurement and how to best leverage next-gen tech to position your organization for ongoing success. Exhibitors will be active, accessible, and eager for your questions. No appointment necessary.
4:00 PM - 4:30 PM (EDT)

While retail media is a promising way for brands to connect with consumers, it also comes with its unique set of challenges. It's complex and disruptive, and a lot of brands and organizations are struggling to adapt and leverage its full potential. This session will unpack these challenges and offer practical takeaways and thoughts to apply to your own retail media efforts, in order to set yourself for success and harness retail media's full potential.

4:30 PM - 5:00 PM (EDT)

With consumer goods marketing structures tilted toward traditional retail operating models, many orgs fail to integrate true consumer-centric strategies. We’ll dig into what marketers can do to develop dynamic and sustainable operating models that withstand digital transformation’s rigor.

5:00 PM - 6:00 PM (EDT)
Join your colleagues and new contacts for drinks and conversation.
9:00 PM - 11:00 PM (EDT)
We’re closing out Day 2 with a late-night party! Join us for late-night fun and help make new memories with our expanding community.
Wednesday, September 25, 2024
8:00 AM - 10:30 AM (EDT)
 
8:30 AM - 9:30 AM (EDT)
 
8:45 AM - 9:30 AM (EDT)
Sales and marketing teams are in a state of perpetual evolution as they try to meet changing demands and preferences. The savviest organizations are rethinking their tech investments to spur a shift from reactive to predictive. With CGT’s just-released Sales and Marketing Benchmark Research Report as the backdrop, a panel of industry insiders will examine the current state of sales and marketing investments and forecast the future. Enjoy your breakfast while exploring the tactics and tools necessary to future-proof your investment strategies.
9:30 AM - 10:05 AM (EDT)

A savvy RGM strategy is critical to sustainable growth. Learn how Unilever is advocating for a data-driven approach in account management to optimize decision-making. As part of this, see how they conduct detailed retailer-level analyses on pricing, portfolio, mix, and promotions to uncover growth opportunities from the retailers' perspective — and then seamlessly incorporate these insights into the customer's JBPs and IBPs to align strategies and objectives. We'll explore how they're developing retailer trade selling stories grounded in data-driven insights and a win-win approach, and building advanced collaborative relationships with strategic retailers for mutual growth and understanding,

10:05 AM - 10:50 AM (EDT)
Successful revenue growth management (RGM) strategies are essential for end-to-end marketing strategies. Measuring their impact — and aligning cross-functional teams to implement them cohesively — is easier said than done. Learn how consumer goods organizations are developing agile and adaptable RGM strategies to identify new opportunities and mitigate risks.
10:50 AM - 11:00 AM (EDT)