The CPG Guys will get the Summit started by hosting a fireside chat with a senior CPG brand leader focused on today’s consumer goods challenges and exploring ways to build omnichannel retail partnerships that deliver for today’s digitally engaged consumer. Learn the various challenges leaders in the boardroom are focused on and how you can make a difference accelerating these to sustainable opportunities.

In-person connections are fueling the Summit! Our exclusive Power Hour event provides the opportunity for 1:1 introductions with leading analytics peers and influencers. Through a series of quick-hitting conversations — held over drinks — attendees have a unique chance to expand their networks in a fun and casual setting. Power Hour keeps the conversations moving for an engaging and optimized networking experience, while tailored attendee profiles ensure maximum value for all. Instantly expand your connections and meet the diverse array of leaders who matter most to you! Click here to learn more. 

As organizations double down on both product and technology innovation, the competition for resources has never been fiercer. In this interactive and candid, closed-door experience, you’ll quickly hone your ability to develop omnichannel messaging that captures stakeholder buy-in at every single level. Through fun, practical, speedy exercises that explore the concept of “Infectious Messaging,” you’ll dig in with peers to learn how to revamp your value proposition to make stronger business cases and connect more deeply with consumers. Return to your organization with a concrete, actionable framework and new contacts with fellow consumer goods leaders. Click here to learn more. 

Chat with attendees and solution partners about Raising New Cultures of Measurement and how to best leverage next-gen tech to position your organization for ongoing success. Exhibitors will be active, accessible, and eager for your questions. No appointment necessary.

Measuring digitally influenced sales remains an ongoing and increasingly difficult challenge, but it’s the piece of the commerce puzzle that can unlock tremendous growth. This panel will explore the considerations and adjustments CPGs are making to better understand how consumers purchase online, the signals they’re monitoring, and the metrics they’re prioritizing.

While retail media is a promising way for brands to connect with consumers, it also comes with its unique set of challenges. It's complex and disruptive, and a lot of brands and organizations are struggling to adapt and leverage its full potential. This session will unpack these challenges and offer practical takeaways and thoughts to apply to your own retail media efforts, in order to set yourself for success and harness retail media's full potential.

With consumer goods marketing structures tilted toward traditional retail operating models, many orgs fail to integrate true consumer-centric strategies. We’ll dig into what marketers can do to develop dynamic and sustainable operating models that withstand digital transformation’s rigor.

Sales and marketing teams are in a state of perpetual evolution as they try to meet changing demands and preferences. The savviest organizations are rethinking their tech investments to spur a shift from reactive to predictive. With CGT’s just-released Sales and Marketing Benchmark Research Report as the backdrop, a panel of industry insiders will examine the current state of sales and marketing investments and forecast the future. Enjoy your breakfast while exploring the tactics and tools necessary to future-proof your investment strategies.

A savvy RGM strategy is critical to sustainable growth. Learn how Unilever is advocating for a data-driven approach in account management to optimize decision-making. As part of this, see how they conduct detailed retailer-level analyses on pricing, portfolio, mix, and promotions to uncover growth opportunities from the retailers' perspective — and then seamlessly incorporate these insights into the customer's JBPs and IBPs to align strategies and objectives. We'll explore how they're developing retailer trade selling stories grounded in data-driven insights and a win-win approach, and building advanced collaborative relationships with strategic retailers for mutual growth and understanding,

Successful revenue growth management (RGM) strategies are essential for end-to-end marketing strategies. Measuring their impact — and aligning cross-functional teams to implement them cohesively — is easier said than done. Learn how consumer goods organizations are developing agile and adaptable RGM strategies to identify new opportunities and mitigate risks.

We'll explore the pioneering efforts to reinvent a digital-first culture within Church & Dwight. Learn about their innovative fit-for-channel retail strategy and the new metrics they've developed to achieve their goals. Importantly, we'll dig into some of the ways the CPG has evolved their organization to pivot from digital being a capability builder to a business builder.